OUR VISION

Digitizing The Usage of Fashion

Daily task of billions: Combining clothing. It never stops.

Problems: Putting together outfits can be difficult and can cause problems, like becoming overwhelmed with your wardrobe, having to be at home, not having enough time, no safe space to experiment and learn – and when you do want to experiment, you have to take mirror selfies and send them to your friends for feedback.

The biggest problem: People lose confidence by looking at what others do on social media – then they try to imitate it.
Here’s what’s healthier: Creating yourself. It will make you confident about who you are and what you like. By creating every day and getting feedback from your friends, you’ll feel empowered, achieved, and confident in your personal style. It’s a ‘positive addiction’, like sports or painting.

Our solution: Digitizing the usage of fashion. We make it easy and fun for you to create and become confident, together within a loving community.